The Golden LOOP Award

We congratulate Jennifer Jonsson from Helsingborg, who participated in the URSM final during the Gina Tricot Grand Prix in Borås this weekend, as she is our choice for winning the “The Golden LOOP Award“. This award is given to somebody […]

Many new partners

We have updated our partnerlist for Sweden and Gobal. Now there are not only horserelated stores involved as we also have our chic looking carabiner hook in stores which are having outdoor customers and key and […]

We have a winner!

Elinor Svensson from Åtvidaberg is the winner of our Facebook-challange where Northern Well and Hooked on Nature shared the same photo with our list of LIKES. Our products attract outdoor people which is the group […]

6 weeks til Christmas

We can embroider your HITCH 3 in 1 for you so that you are able to give your horsefriend a very personal and practical gift. Combine it with the smart hanger LOOP and keysystem KEYHUB and […]

We sponsor

We are proud sponsor of the young talanted icelandichorse rider Jack Eriksson who won a goldmedal in the Nordic Championships recently. Here is his blog!